David Amodeo
A new feature of our redesigned 2013 U.S. Automotive Performance, Execution and Layout (APEAL) Study is the division and ranking of APEAL performance into two major categories: Premium and Non-Premium Brands.
At the industry level, the APEAL score averages 795 points on a 1,000-point scale. With our change in segment designations, . . . Continue Reading Premium Brands Earn Higher APEAL Scores; Land Rover Range Rover Ranks Highest
